{"id":23846,"date":"2018-10-20T17:08:29","date_gmt":"2018-10-20T17:08:29","guid":{"rendered":"https:\/\/websitetrafficreview.com\/topreviews\/?page_id=23846"},"modified":"2018-10-20T17:08:29","modified_gmt":"2018-10-20T17:08:29","slug":"build-a-5-star-brand-reputation","status":"publish","type":"page","link":"https:\/\/websitetrafficreview.com\/topreviews\/build-a-5-star-brand-reputation\/","title":{"rendered":"Build a 5-Star Brand Reputation"},"content":{"rendered":"

Trust is a big component of business, but gaining it is tough. Keeping it is even tougher. But it\u2019s worth the extra effort to earn, keep and foster that trust so you can experience a better bottom line later.<\/p>\n

Check out the stats: about 88 percent of consumers trust online reviews<\/a> as much as personal recommendations. The average person places their faith in reviews they spot online about a company just as much as they place value on word of mouth reviews from friends. How do you achieve that level of trust? It all has to do with the quality of your online reviews, how to snag them, how to best show them off and how to address negative reviews when they do pop up.<\/p>\n

Protecting your brand isn\u2019t easy; it takes a lot of energy and patience. On top of building brand awareness and protecting your online reputation, you also have to handle negative content right away to your advantage. One of the most effective ways to achieve this is through online reviews.<\/p>\n

Check out these tips to snagging the online reviews that will most accurately represent your company.<\/p>\n

1.\u00a0\u00a0\u00a0 ASK<\/h2>\n

Ask all new clients for a quick review \u2013 emphasize \u201cquick\u201d so they don\u2019t feel like they are tasked with a time-consuming job. The last thing you want to do is scare them off. Tell them it can be quick, simple and to the point.<\/p>\n

2.\u00a0\u00a0\u00a0 Train Your Staff\u00a0to ASK<\/h2>\n

The more people you have on your side that are asking for reviews, the better. Tell your employees exactly what to say so they can help build the business and gain positive reviews in the process.<\/p>\n

3.\u00a0\u00a0\u00a0 Make Visible Signs<\/h2>\n

Perch business cards on your front deck that list your review sites. You can also place posters on the wall, put up an 8 1\/2x 11 inch stand by the reception area, etc. Just make sure whatever you do, it\u2019s in the customer\u2019s face to keep it fresh.<\/p>\n

4.\u00a0\u00a0\u00a0 Cherry Pick Top Customers<\/h2>\n

Choose the right people to give you a review: basically anyone you know well and that you are confident will offer a glowing review based on the value you have given them in the past. These can include friends, family, treasured clients, etc.: anyone who is consistently happy with your offerings and <\/em>who wouldn\u2019t mind doing you a favor by writing a review.<\/p>\n

However, keep in mind that just because you ask for a review doesn\u2019t mean they will automatically comply. Make it as easy as possible by giving them a link to your Google, Yelp and Facebook pages. They should be encouraged to do it quickly so they don\u2019t forget. Offer an incentive if need be.<\/p>\n

5.\u00a0\u00a0\u00a0 Put Your Review Sites on Receipts<\/h2>\n

Give your customers an additional opportunity to leave a review \u2013 right at the point of sale. Any positive outcomes will ensure you get even more customers on your side.<\/p>\n

6.\u00a0\u00a0\u00a0 Make Things Clear<\/h2>\n

Put a page on your website called \u201cReviews\u201d so your customers can easily get to it. They shouldn\u2019t have to search for it. Giving your customers several access points for writing reviews can only help you.<\/p>\n

7.\u00a0\u00a0\u00a0 Use an All in One Platform<\/h2>\n

Boost Reviews is one such platform. We offer an easy way to increase every aspect of your company\u2019s online reputation all in one place, bringing your online reviews, business listings and social media platforms in one resource so you can view, manage and improve them.<\/p>\n

Online reviews work, provided you can do it right. Forbes<\/a> points out these helpful nuggets:<\/p>\n